Welcome to Automotive Leadership! Why should you be interested in yet another magazine? You have only 24 hours in a day and you only get each day once — so it’s worth making sure that your time is well spent. What do you read and why? As you answer those questions for yourself you immediately realize that you can’t read everything, you dare not read nothing, but that you should read something.

Similarly, Automotive Leadership is not aimed at everybody: it’s definitely aimed at somebody and we believe that somebody may well be you, a senior automotive industry executive. Automotive Leadership is sharply focused on the interests and needs of a very select group of readers — not industry in general but the automotive industry in particular, and not even the majority of engineers or managers but the very much smaller group of key executives — whether OEMs or suppliers. In fact, we believe it is unique in that no other magazine or journal is aimed at just that readership and its needs.

Historically there has been no global voice on behalf of the automotive industry: its actions have been reactive rather than proactive. Automotive Leadership magazine will bring information to you by those who can identify the critical trends shaping our industry, who can best anticipate the impact of new policies and legislation, and who can suggest strategies for you to adopt. We look forward to providing you with a service designed to meet your needs. To do this, we encourage your feedback and thoughts on the issues that we raise. Once again, welcome!