| Inserts
::
Contact advertising department for information
on rates for furnished inserts meeting publishers
exact mechanical specifications, and not requiring
trimming or folding.
Mechanical Requirements :: Follow normal
standards for offset web printing.
Film :: Right-reading, emulsion-side down
film negatives. Film cannot exceed .004".
Film must be prepared to publication size of ad
space ordered.
Line Screen :: 133 lpi (min) or 150 lpi
(max).
Color Ads :: Color film negatives must
identify the color and registration marks in addition
to bleed, trim, and center marks. All color ads
must include a Matchprint proof made from the
film being submitted. Material being submitted
in any other form may result in color alterations
for which the publisher is not responsible.
Black & White Ads :: Black and
White film negatives must include a velox or silverprint
proof and indicate bleed and trim marks.
Custom
Design :: Customized
design services can be provided at the customer's
request. Contact our advertising department for
information on rates.
Covers :: Cover 2 or Cover 3: Earned 4
color rate + $1,000.
Cover 4: Earned 4 color rate + $1,500.
Additional
Colors :: Standard
Color, Match Color (PMS color) or Metallic Color
(silver/gold). Contact advertising department
for rates. |
