1X

4X

8X

Black and White :: 

$5,850

$5,465

$5,273

Four Color :: 

$7,500

$6,950

$5,974

Full Page :: 

7" x 10"

Bleed Size :: 

7 1/8" X 10 1/4"

Spread :: 

14 1/4" X 10 1/4"

Live Area :: 

6 1/8" x 9 1/8"

Inserts :: Contact advertising department for information on rates for furnished inserts meeting publishers exact mechanical specifications, and not requiring trimming or folding.

Mechanical Requirements :: Follow normal standards for offset web printing.

Film :: Right-reading, emulsion-side down film negatives. Film cannot exceed .004". Film must be prepared to publication size of ad space ordered.

Line Screen :: 133 lpi (min) or 150 lpi (max).

Color Ads :: Color film negatives must identify the color and registration marks in addition to bleed, trim, and center marks. All color ads must include a Matchprint proof made from the film being submitted. Material being submitted in any other form may result in color alterations for which the publisher is not responsible.

Black & White Ads :: Black and White film negatives must include a velox or silverprint proof and indicate bleed and trim marks.

Custom Design :: Customized design services can be provided at the customer's request. Contact our advertising department for information on rates.

Covers :: Cover 2 or Cover 3: Earned 4 color rate + $1,000.
Cover 4: Earned 4 color rate + $1,500.

Additional Colors :: Standard Color, Match Color (PMS color) or Metallic Color (silver/gold). Contact advertising department for rates.